Fast fashion is the mass production of cheap, poor quality, disposable clothing. To give you an idea of the scale of the problem, the fashion industry churns out a gargantuan 80 billion garments a year.
That's over 10 for every person on earth. And it's 400% more than it produced 20 years ago.
Clothes shopping used to be an occasional event—something that happened a few times a year when the seasons changed or when we outgrew what we had. But about 20 years ago, something changed. Clothes became cheaper, trend cycles sped up, and shopping became a hobby. Enter fast fashion and the global chains that now dominate our high streets and online shopping. But what is fast fashion? And how does it impact people, the planet, and animals?
